The digital vending machine features a 47-inch touchscreen display with a camera mounted at its top. Sensory data is interpreted by an internal processor to recognize the sex and estimate the age of an individual who approaches the device, displaying recommendations based on this data. selecting a product brings up additional information about it prior to purchase.
Innovative for its use of targeted marketing through the visual analysis, “acure” makes use of its intelligent marketing' system even when not in use by a customer, to display advertising imagery appropriate to the time of day, temperature, and season. For example, the product showcased shown on a cold morning might be a hot coffee,
while on a sunny summer day, a glass of ice water or a soda with lime.
while on a sunny summer day, a glass of ice water or a soda with lime.
now about six months into the projected installation plan, the company has calculated that their machines make approximately three times the number of sales of other vending machines.
one of the great advantages to a digital machine is that it is updatable in realtime. replacing stock is a precise process, as the machine relays its needs to its central server, which dispatches deliveries once a day, and any sold out products are not included in the display in the meantime. because multiple 'acure' machines can be centrally controlled, they can be used in emergency situations to provide free beverages.
'acure' is also suica-compatible, referring to the ability of metro system riders to use their transit system passes as debit cards.
the first machine was installed in shinagawa station last august, and the company's plans to install
approximately 500 machines by march 2012 are already underway throughout tokyo.
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