I first saw this documentary back in October and I was captivated by the question “who are INFLUENCERS & why?” ⇣This is the trailer⇣ but you can see the prelude to the series [HERE] in full.
INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture.
In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.
Named one of the Fortune's 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today's most influential forces in entertainment marketing.
His client roster includes companies such as Samsung, State Farm, Mc Donald's, Target, Wrigley's, HP, P&G and artists such as Lady Gaga and Rihanna (management).